Ice Vape Juice

Ice is not really a flavour, it is a modifier — a cooling agent added to a fruit or sweet base. That is why the same juice often appears twice, once plain and once "iced": mango and mango ice taste of the same mango, one just arrives colder.

It is the most-searched flavour term on this site, and the reason is practical. Cooling cuts through sweetness, which makes heavy blends like mango, bubblegum or grape far easier to vape for a whole day.

Strength varies a lot between brands and there is no standard. If a heavy freeze has caught in your throat before, look for "menthol" rather than "extreme ice", or drop a nicotine strength.